29Rooms | San Francisco, CA

29Rooms | San Francisco, CA

When I found out that 29Rooms was coming to SF, I wanted to get tickets right away considering how short their stay was going to be. I was able to reach out to my sister to get tickets for us & luckily we got them! I’m surprised that they actually didn’t sell out instantly, like our experience with Museum of Ice Cream & the Color Factory.

Background Information about 29Rooms

From the 29Rooms website:

Launched in 2015, 29Rooms is where you can experience Refinery 29’s imaginative spirit IRL.  The exhibition is comprised of 29 unique spaces that showcase a range of creative disciplines, from poetry to painting to responsive technology. Throughout the space, we collaborate with a broad range of artists, talent, and brands to create an inclusive, interactive, and highly visual space meant to unlock visitors’ imaginations, spark dialog, and fuel self expression.

I thought it was going to be actual rooms with walls separating each art piece, but everything was mostly in an open space. I’m actually not a big fan of modern or contemporary art, but I have to say that I really did enjoy this pop-up art museum. I wish they were here for a longer period of time or that I could’ve experienced the museum a little longer & learned more about each room.

I found out about this pop-up art museum through my sister. She went to 29Rooms when it was in Southern California.

A map or pamphlet of the pop-up art museum was not provided, so we actually did not visit each room in order. However, for this blog post, I put them in numerical order 🤗

Rooms 1-2: Become the Masterpiece

I think we really enjoyed this one because of the different clothing items that were painted to match the background. There was a black & white background (Room 2) that we were unable to get to, but it’s the same concept.
From the 29Rooms website:


Our lives are works of art, and we are the artists in charge of their composition. Every decision marks a new color added to our palette. Each fleeting moment, another brushstroke. Subjects and backgrounds come in and out of focus as our journey changes and unfolds. Whether abstract or expressive, minimal or conceptual, no matter your style, never forget you are a masterpiece in progress. @alexameadeart

Room 3: Art Heals

The first room we went to was Art Heals. This was an interactive piece that lets you paint a picture or message on any of the lanterns.
From the 29Rooms website:


Therapeutic in nature, art can change your outlook, your mindset, and ultimately your life. Creating hope and positivity, it lifts even the highest of spirits even higher. Pick up a brush, your tool for triumph, and start to paint your worries away. Use this inspiration as momentum, and celebrate the joy and exhilaration of painting. @theartofelysium #ArtHeals

Room 4: Move & Be Moved

We did not visit this room because the line started to form towards Room 3: Art Heals. From my understanding, it seemed like something of a silent disco?
From the 29Rooms website:


Music acting as fuel, dancing is how our spirits get a little exercise. An intimate and collective experience all at once, be in your own head while feeding off the energy of the group. Together we become one giant ensemble, turning our moves into art. We invite you to listen to Lizzo and escape from it all for a short while. Hit the dance floor and join us in this silent disco. @lizzobeeating

Powering Prosperity (in partnership with INTUIT)

This is not part of 29Rooms, but from my understanding it was a partnership that they did with INTUIT. This one went by quick & I actually really enjoyed it because every card had an inspiring & motivational quote.
From the 29Rooms website:


Chase your dream, embrace your hustle, power your prosperity. Intuit is here to engage your aspirations and invites you to explore our wall of inspiration, which holds quotes from some of the most esteemed women in the world. Harness your hustle and empower your fellow dream-chasers by also adding what prosperity means to you. @intuit

Room 5: Love Is Love

This room had one of the longest lines! It was actually one of the last ones we did because it was far less crowded than when we had first entered.

From the 29Rooms website:


Pride is not just an LGBTQIA parade. It’s a daily commitment to loving yourself and whomever you damn well please. Each stripe of the rainbow flag carries a powerful, universal meaning: red for life, orange for healing, yellow for sunlight, green for nature, blue for art, and violet for the human spirit. Show your true colors under the archway in the name of love is love. @KateMoross

Room 6: Ocean of Creativity

This room actually reminded me of a room I had seen at the Oakland Museum of California. It looked like recycled materials from what had been gathered from the ocean.

From the 29Rooms website:


Courageous creativity is our biggest ally as we venture out into the world and hit the high seas. With the wind at our backs, we set sail on the open waters of potential, knowing no matter where we anchor ourselves, our possibilities are limitless. Reflect on your own journey as you enter this ocean of creativity crafted entirely from salvaged materials, and welcome the unknown. @jee_young_lee

Water Works (in partnership with Laneige)

From my understanding, this is not part of 29Rooms, but it is a partnership with Water Works. In this room, you can take pictures with a different variety of floaties.
From the 29Rooms website:


Make a splash, feel the rush, and reveal your natural glow. LANEIGE invites you to immerse yourself in a beautiful work of art and water where the ingredients are larger than life and hydration is everlasting. @laneige_us

Room 7: Shred It

This room was actually the last one we were able to take a quick look at before we left. I really wanted to go in this room, but we just didn’t have the time & the curator was already cutting off the lines before we got to see it.
From the 29Rooms website:


Through roadblocks and hurdles, challenges and setbacks, the true strength of the human spirit lies in our ability to persevere and overcome. Inspired by a universal message of resilience and renewal available to anyone, in this space, we invite you to take whatever is weighing you down and turn it into art. Shred the past, let it go, and come out stronger.

Room 8: The Future is Female

This was another room that was a favorite of mine because it focused on women empowerment. Each punching bag & set of gloves had motivational phrases gearing towards women empowerment.

From the 29Rooms website:


Every one of us is significant, but united we are stronger. Together we can make louder echoes, larger ripples, and bigger footprints. We must stand together, not apart, and turn our frustrations into art. Take yours out on the punching bags, and listen as together we create a beautiful symphony of sounds. @madamegandhi @jenmussari

Room 9: Hear Our Voice

This was one of the first rooms we checked out upon entering the museum. I loved it. I loved the art on the walls, the postcards where you could write down your concerns to the Women’s March. I thought this room was really well done.

From the 29Rooms website:


Truth-tellers by nature, artists have always had an obligation to capture the current zeitgeist. Whether visual or performing, we believe art can be a catalyst for movement and social change. Now more than ever we need to channel our creativity, unite, and use the power of our voices. Today is the day to let yours be heard. @WomensMarch @AmplifierArt


Room 10: Just Be

This was one of the last rooms we visited. My sister said she had seen this room when the museum was in Southern California & she loved it so much that she wanted to see it again. This room is not interactive or bright like the others, but the room had a meaningful & powerful voiceover.

From the 29Rooms website:


With unique characteristics, flaws, and quirks, each body is magnificent in its own way, but these vessels don’t define who we are as people. They don’t contribute to or diminish our self-worth. Whether we love, hate, or feel neutral towards our bodies, that doesn’t make us any less “us.” We accept our bodies at any size, state, or shape. We know we are worthy, we are enough, and we can just be. @ashleehaze @jonathanrosen_art @wallplayground

Room 11: Cosmoramarama

We decided to skip this room because it was a virtual reality type of thing & I kind of steer away from that stuff. I think it just doesn’t interest me.
From the 29Rooms website:


Step into a landscape imagined, drawn, and animated in virtual reality. Press your face against a phantasmagorical picture window looking out on a world that does not exist. Peer into 100 megabytes of perishing paradise. A collection of panoramic perspectives make up this geographically transcendent environment known as a Cosmorama. This is Cosmoramarama. @wesleyallsbrook

Room 12: Dreamers Den

We were unable to get to this room because the line started to wrap around the room. They had to form a line on the OTHER SIDE. The line was horrible. I am pretty bummed that we were unable to see this one because I know that my sister emphasized that she really wanted to check it out. I think she said this room wasn’t in the Southern California location, so she was curious to check this one out. I sincerely hope they come back around in a couple of months so we could possibly see it!
From the 29Rooms website:


A vivid memory, a sweet escape, a window into our subconscious. As fascinating as they are, the origins of our dreams remain shrouded in mystery. Enter this surreal speakeasy, grab a seat, and watch as this fiery and ethereal siren turns yours into art. @junocalypso @darbyannewalker

Room 13: Erotica In Bloom

This room was probably my favorite in terms of photo op! I loved that it was colorful & had plenty of open space. It felt like a circular garden 🌸 This room was actually better to check out towards the end of your timed visit because less people are around taking photos with it. It was absolutely crowded when we first arrived.
From the 29Rooms website:


With both yonic and phallic attributes, fertile flowers and flora have long been drenched with sexual symbolism. In this multi-sensory experience, Maisie Cousins blurs the lines between sex, art, and nature and invites you to step up and inside their orchid pods to take your senses on an erotic thrill ride. @maisiecousins


Room 14: Extraordinary Trio

This one didn’t have a long line, so we just walked through it. It’s really quick & smells like nice churned ice cream! They also give you little cups of ice cream after 🍨
From the 29Rooms website:


Welcome to a wonder-filled world of larger-than-life Häagen-Dazs® TRIO Crispy Layers Ice Cream. Take a sneak peek inside, where smooth curves of vanilla ice cream tower overhead, cracked white chocolate is underfoot, and a bed of creamy caramel awaits. In this total immersion, experience the ultimate indulgence of the five senses. Is your mouth watering yet?
HÄAGEN-DAZS® is used under license. © HDIP, Inc. @haagendazs_us

There’s also a second part of this room where there are mirrors placed around in a circle. It’s a very small room, so there isn’t much space to walk or take any photos.

Room 15: The Womb

This room was the very last room we were able to visit because there wasn’t any line for it & there was no cut off for it yet. You are required to take your shoes off because you have to lay down inside of what feels like a huge bean bag. You’re also given headphones with a calming voiceover.

From the 29Rooms website:


Every single person deserves to take up space, to be bold, to love, and to be loved in return. So let your light be big; don’t shrink from it. Take this light and shine it in life’s dark places. Generate joy, channel it, and share it. Root for each other, grow with each other, and see each other. Leave this safe space an agent of love. @cleowade

Room 16-17: Rainbow Voyage

This was the one room I really wanted to check out, but because of the long lines & cut off times, we were unable to see it.
From the 29Rooms website:


In the face of oppression, our own happiness can be the ultimate form of resistance. From raucous parades to the vibrancy of the rainbow flag, the LGBTQIA+ community has a long history of using celebration and self-expression as unapologetic protest. On the 40th anniversary of the rainbow flag’s creation, bliss out on our color therapy parade route and set your true self free on a rainbow Pride Float set above the clouds. @marinafini

Room 18: Bright Future

Out of all the rooms, I’d have to say that this room, along with Room 8: The Future is Female & Room 9: Hear Our Voice, was the one that I resonated with the most. I don’t talk about politics on here (I do on Twitter though) because that’s not what I intended this blog to be for. However, I have & will always support Planned Parenthood & the services that they provide.

From the 29Rooms website:


Offering compassionate assistance, Planned Parenthood is a helping hand to all who have nowhere else to turn. Listen to the stories of those who’ve been touched by this organization, and stand with the millions of women who Planned Parenthood could continue to help. @plannedparenthood

Room 19: Pure Infusion

I don’t think I was as interested in seeing this room maybe because it had one of the longest lines. We didn’t stay too long in this room as we were nearing the end of our visit & still wanted to see more exhibits.

From the 29Rooms website:


Experience the artful process behind each bottle of Pure Leaf real-brewed iced tea. In this multisensory installation, sample two new Pure Leaf Tea House Collection flavors — Spiced Chai and Strawberry & Garden Mint — then step into a color-filled iced tea infusion. Discover a space of pure light, sound, scent, and refreshment where flavor is your ultimate filter. @PureLeaf

Room 20: Everyday Escape

Okay, I think I said I liked another interactive room the best, but I have to say that this was probably my favorite in terms of interactivity. I like the cute, moving martini glasses. I liked the decorated southern charm bench & the glitter beach balls! Everything was so cute. We all know I get giddy over cute stuff.
From the 29Rooms website:


Ready for an escape? In this three-part installation — inspired by Bravo’s Below Deck Mediterranean, Vanderpump Rules, and Southern Charm — you can playfully immerse yourself in the entertaining world of Bravo. Whether you’re looking for adventure, fun, or glamour, you’ll find it here. And any time you need an escape, tune in to Bravo. @BravoTV

Room 21: Seen & Unseen

This room was the one we were cracking up the most in because we were trying to form our bodies like the ones on the walls. They are so silly & embarrassing that I decided not to post all of it on here 😂
From the 29Rooms website:


Though seemingly random, all things, seen and unseen, are connected. We are intrinsically linked to everything in the world around us, though we often can’t visualize the connections. Step into this space, activate your aura, and start to see the unseeable. @jucophoto

Room 22: Tell Us Your Secret

Let’s just say that this room was the most wild. There was one note that was so crazy that we took a photo of it, but I decided not to post it because it was for mature audiences only.
From the 29Rooms website:


Inspired by the upcoming film A Simple Favor, directed by Paul Feig, this room is powered by the universal truth that everyone has secrets. Inside, you will experience the fragmented profiles and voices of the main characters, played by Anna Kendrick and Blake Lively, as they reveal some of their darkest secrets and invite you to dive deeper into the mystery by sharing your own secrets. Photography by Tim Palen. @paulfeig @annakendrick47 @asimplefavor

Color My World (in partnership with Adobe Lightroom & Adobe Spark)

This is not part of 29Rooms, but from my understanding it was a partnership that they did with Adobe Lightroom & Adobe Spark. In this room, I think you can take photos through these boards with what seemed like filters.
From the 29Rooms website:


The artist’s studio is an environment where inspiration, creativity, and color collide. Adobe Lightroom and Adobe Spark invite you to color your world and step inside a San Francisco artist’s studio, a transformative space where you not only make the art, you become it.
@adobespark @lightroom

Room 23: What’s Your Frequency

This room was easy to get through because it’s in a corner with no line & had open space.
From the 29Rooms website:


Through the weaponization of technology, mass surveillance, and cultural uniformity, many argue that modern society is waging an invisible war against us all. Now more than ever, it’s crucial that we explore our own complex humanity, document injustice, and fight for our freedom. In this installation, step into the ranks of this surreal army of surveillance as you’re watched, recorded, and transmitted. Take creative control of their gaze and turn your liberation into art. @janellemonae

Room 24: The Power Parlor

I didn’t even realize that this room was in collaboration with Demi Lovato. I’m just realizing it now as I created this blog post. We weren’t able to spend time in this room. You are able to get temporary tattoos, which is why the line takes forever. Luckily the curator just let us in to take photos because I wanted to see what it looked like inside.

From the 29Rooms website:


We all have our own form of battle scars, a reminder of what we’ve overcome. Inspired by Demi’s own tattoos that celebrate her resilience, step into this temporary tattoo parlor and turn your personal journey into art. Adorn yourself with a message of courage and self-confidence, and let your ink empower you to move forward in the face of any challenge. @ddlovato

Room 25: Gender Neutral

We weren’t able to see inside of the bathroom stalls because there were a ton of people taking photos in each stall. Because we were nearing the end of our visit, we weren’t able to stay very long in this room also, so I’ll never know what was inside the bathroom stalls!

From the 29Rooms website:


We arrive at our understanding of gender introspectively. Our awareness is sometimes tentative, sometimes bold, and sometimes fluid. From feeling to thought to whisper to a clear and ringing voice: “This is me.” Enter each stall and listen to those who’ve embarked on their own journey across the spectrum of gender, as they share their most intimate moments of self-discovery. @jillsoloway @topple @xavierschipani

Room 26: Tales We Tell

This was also one of the rooms that had the longest lines. I’m actually pretty bummed that we were unable to spend more time in this room because there were books glued onto the wall that you could sift through.

From the 29Rooms website:


Storytelling is a necessary part of the human experience and a valuable form of self-expression. It is important that we keep the art of storytelling alive, and it is with this mission that Emma Roberts and Karah Preiss created Belletrist, a community for readers and authors to celebrate books and the stories within them. To continue this tradition, we invite you to take your stories and turn them into art. @emmaroberts @belletrist

Room 27: Once Upon A Time…

There was no lines for this room as it is a quick walk through. There is a donation box inside this room to support low-income families with newborns.

From the 29Rooms website:


It’s hard to imagine, but one in three mothers in the U.S. struggle to provide diapers for their babies. Baby2Baby envisions a world where every child is given the essentials they need to survive and thrive. In this room, we welcome you to meander through a peaceful, storybook landscape of trees, rolling hills, forest animals, and a cloud-filled sky and — in the process — discover the importance of Baby2Baby’s larger mission: to provide low-income children with diapers, clothing, and all the basic necessities that every child deserves. @jessicaalba @baby2baby

Room 28: Harmony

This room was in an open space, so it was not hard to see, however, there are headphones that I’m assuming played a voiceover for the art piece.
From the 29Rooms website:


There are few things stronger than the bond sisters share with each other. Whether it’s forged at birth or blossomed through friendship, all women share this connectivity, this feeling of being a sister to one another. It grows stronger through laughter and stays steadfast though tears. Unbreakable, unwavering, and unending, it has the power to unite and the strength to help us overcome. @chloexhalle @benjaminshinestudio

Room 29: The 29 Rooms Collection

It’s their little shop of the 29Rooms merchandise. They were selling hats, shirts, long sleeves, sweaters, etc.
From the 29Rooms website:


Designed for dreamers, risk-takers, and creative explorers, this collection lets you turn every day into art long after you leave 29Rooms. And with a portion of proceeds going to Step Up (a nonprofit empowering young women in under-resourced communities), you can feel good about looking good. @Refinery29

Overall Thoughts

Overall, I really enjoyed this museum! As I’ve mentioned earlier in this post, I am not really a fan of modern or contemporary art, but what sets this apart from the other interactive museums & modern+contemporary art I’ve experienced was that I found myself resonating with the messages of these pieces. I feel that this museum displays a great variety of current social & political issues that I feel supportive of & passionate about.
The only thing I disliked was the time allowance & maybe I’m not alone here on this one. 3 hours to get through 29 rooms & understand the message of each art piece/room was definitely not enough time for me. There are pretty much long wait times for everything because everyone wants to get a photo with each room (understandable). However, each person/group in a room should be timed, so that everyone gets a chance to experience a room, even if it’s only for a little while. For example, when Museum of Ice Cream was in SF, each group had only 5 minutes to experience the Sprinkle Pool. They were very strict with their time, but I felt that it was only fair because at least everyone would get a chance to experience it. Maybe timed visits to each room or just letting less people visit would be something that 29Rooms could possibly look into for the future. I loved 29Rooms, but I hope the time issue is corrected for future attendees.
Luckily we were able to visit most of the rooms! Hopefully they make their way back around to SF so I could get another chance to see the other exhibits!

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